IMAGINE is a new, digital-first media brand where high-fashion, entertainment, and popular culture converge. Built for everyone, IMAGINE prides itself on being ahead of the zeitgeist; predicting the players that are moving the needle, and irreverently reporting on the things that matter most. Crucially, though, IMAGINE provides a much-needed dose of positivity in a time of huge societal and political upheaval — think of it as an aesthetic balm; a tonic for the soul, and a feast for the eyes.

IMAGINE . . . .  THE JOURNEY  

At the helm of IMAGINE is Huw Gwyther, the visionary media entrepreneur known for spearheading two of the most influential magazines in recent times, Wonderland and Man About Town. At the centre of Gwyther’s ethos is a knack for spotting talent before they hit the mainstream, including household names like Paul Mescal, Margaret Qualley and many, many more.

His publications have become well known for a distinctive blend of high fashion, style & the most exciting aspects of popular culture

- all just at the perfect time.

“Timing is literally everything in magazine publishing” he says... “even a few days can make a massive difference to the impact and success of a cover, or even an entire issue”.

IMAGINE . . . .  THE MAGAZINE 

Accompanying our vision for digital is a bi-annual print magazine, which we envisage as a collector’s item and a stalwart of coffee tables everywhere. With each issue IMAGINE will capture the zeitgeist through the lens of both established ‘icons’ and emerging talent. From fashion, film and music to art, design and every other aspect of popular culture, we will celebrate the voices shaping tomorrow’s cultural landscape – across every age, and every gender.

Working with some of the best photographers, stylists and taste-makers in the world, IMAGINE will craft a visual narrative that pushes creative and artistic boundaries. We strive to only feature agenda-setting talent to remain at the helm of culture. We can make one promise — it will never be boring or predictable.

 

IMAGINE . . . .  IN REAL LIFE 

IMAGINE will provide unparalleled coverage of the hottest cultural events happening across the USA.

From the glitz of the Met Gala to the cutting-edge style of New York Fashion Week, our readers will get an insider’s look at these marquee moments. We’ll also bring them along to the likes of the vibrant art scene of Art Basel Miami, capturing the energy of this global gathering of tastemakers.

IMAGINE will be the authority for anyone seeking an immersive experience of the defining cultural events shaping modern America and the luxury industry.